What is the pick and mix theory?
The increase of a pick and mix culture in society is where individuals see options from which they can pick and choose the ones that are a best fit for them. This results in society shifting into a postmodern era whereby economic theory and individualisation rule over our decisions we make.
What did Gauntlett say?
What is the theory? “Identity is complicated; everyone’s got one.” Gauntlett believes that while everyone is an individual, people tend to exist within larger groups who are similar to them. He thinks the media do not create identities, but just reflect them instead.
What is Curran and seatons theory?
Curran and Seaton – power and media industries theory. Definition from OCR. A political economy approach to the media – arguing that patterns of ownership and control are the most significant factors in how the media operate.
What is Livingstone and Lunt theory?
Advertisements. Livingstone and Lunt – regulation theory. What is it? Livingstone and Lunt think the needs of a citizen are in conflict with the needs of the consumer, because protection can limit freedom. They noticed that regulating media to protect citizens from harmful content can limit freedom of expression.
What is Van Zoonen theory?
What is the theory? Van Zoonen believes the media portray images of stereotypical women and this behaviour reinforces societal views. The media does this because they believe it reflects dominant social values (what people believe in) and male producers are influenced by this.
What is Curran and seatons main arguments?
Curran and Seaton – power and media industries theory. A political economy approach to the media – arguing that patterns of ownership and control are the most significant factors in how the media operate.
What is Curran and Seaton theory?
What is Shirky’s end of audience theory?
Shirky – end of audience theory. What is it? Audience behaviour has changed due to the internet and the ability for audiences to create their own content at home thanks to the lower cost of technology. This new audience doesn’t just consume media, but also produces it – creating the term ‘prosumer’.
What’s Stuart Hall’s theory?
Stuart Hall’s Reception Theory Stuart Hall suggested that media texts contain a variety of messages that are encoded (made/inserted) by producers and then decoded (understood) by audiences. Therefore what we see is simply a ‘re-presentation’ of what producers want us to see.
What is Jenkins theory?
Jenkins – fandom theory. What is it? Fans enjoy media texts so much that they create content based upon the text and form communities around it, which has been made even more possible due to the internet. This is like the ‘prosumer’ term – a producer and consumer of content.
What is the fandom theory?
What is Hall’s theory?
Edward Hall’s theory of proxemics suggests that people will maintain differing degrees of personal distance depending on the social setting and their cultural backgrounds. The design of houses and neighborhoods is also governed by culturally specific spatial principles and aesthetic standards.