What is LiveRamp used for?
LiveRamp is a data connectivity platfom that enables businesses to connect, unify, control, and activate data across different channels and devices to optimize customer experiences and drive better results.
What kind of company is LiveRamp?
SaaS company
LiveRamp Holdings, Inc. (commonly LiveRamp), is a San Francisco, California-based SaaS company that offers a data connectivity platform whose services include data onboarding, the transfer of offline data online for marketing purposes.
Who uses LiveRamp?
Companies Currently Using LiveRamp
| Company Name | Website | Phone |
|---|---|---|
| Colgate Palmolive | colgatepalmolive.com | (800) 778-6080 |
| Albertsons | albertsons.com | (877) 723-3929 |
| Wpromote | wpromote.com | (310) 421-4844 |
| AbbVie | abbvie.com | (847) 932-7900 |
What is LiveRamp connect?
LiveRamp Connect is our next generation data onboarding service. Get an overview of the user interface (UI) and start connecting your customer data to your preferred marketing platforms.
Where does LiveRamp data come from?
LiveRamp anonymizes the data you sent in a privacy-conscious environment and matches this information to an IdentityLink. With our identity graph, your list of email clickers may be associated with other forms of personally identifiable information (PII) such as name, postal address, phone number, or additional emails.
What is LiveRamp DMP?
As the leading data connectivity partner, LiveRamp is a stand-alone, untethered identity service compatible with all major DMPs, as well as directly to platforms and partners and back into your own environment. We are a capability that helps the application do things better.
What data does LiveRamp have on me?
LiveRamp cookies contain an anonymous ID that corresponds with segmented data about a user’s demographics (like age, gender, and location), interests, and lifestyle. The data strings in the cookie do not contain personally identifiable information, but rather general audience segment codes.
When did LiveRamp go public?
On October 2nd, LiveRamp will effectively emerge as a highly successful SaaS IPO.
What is LiveRamp identity link?
IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency to specific users and make opt-outs more persistent.
Does LiveRamp use third party cookies?
LiveRamp uses browser cookies to help companies and content providers present online content that is more likely to match your interests. Although LiveRamp cookies do not identify you personally, we understand that many people have privacy concerns related to such cookies.
Are Acxiom and LiveRamp the same company?
The Company also announced that it has transferred the Acxiom brand to IPG and changed its name to LiveRamp Holdings, Inc. as of today’s market close. Beginning tomorrow, October 2, 2018, its common stock will trade under the ticker symbol “RAMP” on the New York Stock Exchange.
Is LiveRamp a good company to work for?
88% of employees at LiveRamp say it is a great place to work compared to 57% of employees at a typical U.S.-based company. Source: Great Place to Work® 2021 Global Employee Engagement Study. When you join the company, you are made to feel welcome.
What is ATS LiveRamp?
The Authenticated Traffic Solution (ATS) provides a privacy-first, PII authentication solution that improves programmatic addressability across the open web by providing an encrypted, persistent, people-based identifier throughout the programmatic supply chain, starting at the inventory source.
Where is LiveRamp located?
Overview Suggest Edit
| Type | Public |
|---|---|
| HQ | San Francisco, CA, US |
| Website | liveramp.com |
| Employee Ratings | 4.3 |
| Overall Culture | A+ |
What is LiveRamp?
As the leading data connectivity platform powered by core identity capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.
How can LiveRamp TV help you?
Safely connect cross-screen data to accurately measure ROI through reach and frequency, closed-loop measurement, collaborative analytics, plus other advanced applications. LiveRamp TV enables many-to-many collaborations with tailorable controls to keep data safe and secure.
How does LiveRamp work with data plus math?
By combining LiveRamp’s industry leading privacy-compliant identity resolution capabilities with Data Plus Math’s robust TV data, advertisers can better align cross-screen strategies and allocate TV budgets to drive business results that matter while increasing delivery of impressions and cost savings.
What is liveliveramp working on?
LiveRamp is working to power all of the leading cross-screen, impression-based currencies with interoperable identity and data collaboration, safely and securely bringing together required buyer and seller data sets.