What is a DMA rank?
What is a DMA rank? DMA stands for “designated market area,” and may also be known as a media market, media region, broadcast market or a few other related names. The DMA rank is a metric that is used to prioritize media markets by the size of their TV and radio audiences.
What does DMA mean in marketing?
Designated Market Area
DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. DMA data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.
What is the DMA for Atlanta?
According to the Nielsen DMA Ranks 2021, the Top Five markets remained unchanged. But there was movement–up and down movement among the Top 10 in the Nielsen DMA rankings: Atlanta moved up 3 notches, from #10 to #7. Washington, DC declined by 2 notches, from #7 to #9.
What is the DMA for NYC?
The New York DMA includes all five boroughs of New York City, all of Long Island, portions of New York State, Connecticut, New Jersey and Pike County, Pennsylvania.
What are the top 50 DMAS?
Nielsen DMA Rankings – 2017 Television Season
| Rank | Designated Market Area (DMA) | % of US |
|---|---|---|
| 1 | New York | 6.407 |
| 2 | Los Angeles | 4.775 |
| 3 | Chicago | 3.019 |
| 4 | Philadelphia | 2.566 |
What does a DMA cover?
A Designated Marketing Area, or DMA, is the geographic area where residents can receive the same local TV and radio stations. It sometimes also applies to newspapers and online content. DMA’s are also referred to as TV markets, broadcast markets and media markets.
What DMA is Georgia?
Division of Medical Assistance
The Division of Medical Assistance (DMA) in Georgia’s Department of Community Health (DCH) is the state’s Medicaid authority. As part of DMA, Medical Assistance Plans is responsible for administering the core Medicaid programs and policy and the Home and Community Based Waiver programs in the state.
What is a DMA city?
What is Facebook DMA?
These are the Designated Market Areas (DMAs) you can target your ads to.
What is DMA region in Facebook?
1,331 views. These are the designated market areas (DMAs) that you can target your ads to.
How do I become a Nielsen rating household?
Nielsen panels need to include many different populations and communities. It doesn’t matter if there’s one person in your household or 10, if you live in a city or a rural location—anyone could be selected.
What cities are in New York DMA?
| Rank: | 1 |
|---|---|
| 12+ Population: | 18,941,600 |
| DMA Less MSA Population: | 2,279,600 |
| Markets in DMA: | Danbury CT Hudson Valley NY Fairfield County Middlesex NJ Monmouth NJ Morristown NJ Nass-Suff NY (LI) New York NY Newburgh NY Poughkeepsie NY Sussex NJ |
What are the DMAS in California?
California is comprised of 14 MARKETS:
- LOS ANGELES.
- SAN DIEGO.
- YUMA-EL CENTRO.
- PALM SPRINGS.
- SANTA BARBARA-SANTA MARIA-SAN LUIS OBISPO.
- FRESNO-VISALIA.
- BAKERSFIELD.
- MONTEREY-SALINAS.
What is a DMA?
A DMA is a “Designated Market Area” — each DMA is a geographical area where Nielsen measures media consumption, ranked by local television homes. A DMA not only includes the urban center and suburbs, but it also includes the surrounding counties (aka trade area) where small towns and rural homes receive the same television signals.
Who owns the DMA boundaries and DMA data?
The DMA boundaries and DMA data are owned solely and exclusively by Nielsen. Any use and or reproduction of these materials without the express written consent of Nielsen is strictly prohibited. Target local advertising and direct marketing campaigns across multiple media
How many DMA regions are there in the US?
There are 210 DMA regions, covering the entire continental U.S., Hawaii, and parts of Alaska. The DMA boundaries and DMA data are owned solely and exclusively by Nielsen. Any use and or reproduction of these materials without the express written consent of Nielsen is strictly prohibited.
What is the largest DMA in the US?
New York City is the largest DMA, and Glendive, MT is the smallest DMA. Nielsen uses proprietary electronic measuring devices that measure what programs, networks, and stations family members watch on every TV and digital device in their home. Radio listening is also measured via similar devices and through diary entries.